The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1995 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:
Provide a safe, family-friendly experience in downtown Watsonville;
Recognize the largest and most valuable crop in the Pajaro Valley; and
Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.
Watch the Watsonville Strawberry Festival 2014 video to get a glimpse of what you can expect at the 2017 Watsonville Strawberry Festival.