We are sorry to announce that the Watsonville Strawberry Festival has been canceled for 2020 due to the current Shelter in Place order.

Please visit our Virtual Recreation Center for resources on how to stay active, connected, and informed through this challenging time.


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About the Watsonville Strawberry Festival

The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1995 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

  • Provide a safe, family-friendly experience  in downtown Watsonville;
  • Recognize the largest and most valuable crop in the Pajaro Valley; and
  • Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

    Check out the video below to get a glimpse of what you can expect at the Festival.