2019 Watsonville Strawberry Festival

Saturday, August 3 11 a.m. to 8 p.m.
Sunday, August 4 11 a.m. to 7 p.m.

 Historic Downtown Watsonville

The Watsonville Strawberry Festival is the premier strawberry event in the United States. Join us for a weekend of family fun, food, crafts and entertainment! See our Event Flyer for more information.

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About the Watsonville Strawberry Festival


The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1995 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

  • Provide a safe, family-friendly experience  in downtown Watsonville;
  • Recognize the largest and most valuable crop in the Pajaro Valley; and
  • Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

Check out the video below to get a glimpse of what you can expect at the Festival.