2021 SB Fest Mask Guidance

*Unvaccinated individuals are encouraged to wear a mask during the event.

The Vaccine Clinic located at Old City Hall will be open during the event, and are accepting walk-in's.

If you are feeling any symptoms on the date of the event, please refrain from attending.

2021 SB Fest Rules and Entertainment
2021SB Fest Sponsors

About the Watsonville Strawberry Festival

The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

  • Provide a safe, family-friendly experience  in downtown Watsonville;
  • Recognize the largest and most valuable crop in the Pajaro Valley; and
  • Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

Vendor Information

Our vendor spaces for this year's festival are being managed by our community partners. Interested vendors can contact the following:

Art Vendors: Monica Galvan - monicagalvanart@gmail.com 

Food Vendors: Jesus Madrigal - chuymad@yahoo.com 

Retail Vendors and Others: Victor Garcia - estudiosalegriamusical@yahoo.com