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About the Watsonville Strawberry Festival

The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

  • Provide a safe, family-friendly experience  in downtown Watsonville;
  • Recognize the largest and most valuable crop in the Pajaro Valley; and
  • Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

2023 Dates

Friday, August 4 | Kickoff

Saturday, August 5

Sunday, August 6

2023 Festival Art Contest

Strawberry Festival Art Contest 2023.pdf (1)

Vendor Information

Our vendor spaces for this year's festival are being managed by our community partners. Interested vendors can contact the following:

Art Vendors: Monica Galvan -  

Food & Retail Vendors: Jesus Madrigal - 

Retail Vendors: Victor Garcia -

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