• Estimated attendance of 40,000 at this admission free event
• Nearly 50% of the attendees were from Watsonville
• Attendee demographics mirrored the demographics of the city and the Pajaro Valley
• 89% of the attendees said they would return in 2017
• 15 non-profit organizations participated in Strawberry Lane and raised a total of more than $10,000
• 22 non-profit organization took advantage of the opportunity to inform the public of their services in the designated free non-profit organization area
• 67 commercial vendors participated in the event
• The event was featured and advertised on KSBW and Univision, and in the Registered Pajaronian and the Santa Cruz Sentinel

Sponsorship Opportunities

2017 Watsonville Strawberry Festival Sponsorship Packet
For more information about sponsorship opportunities, contact the Festival coordinator, Israel Tirado at 768-3240.

Very Berry Sponsor - $5,000 & up

• Name and logo in all promotional materials including newspaper, TV, and radio
• Business name displayed on official Strawberry Festival poster
• Name/logo in the Festival program
• Business banner (provided by business) at Festival
• Business banner (provided by business) displayed at Ramsay Park Sotomayer Field facing Main St. for 3 months, August, September and October
• 10 feet x 10 feet area within the Festival for promotional purposes
• Inclusion on the Festival website with a link to business website
• Certificate of Recognition presented at City Council Meeting
• (16) VIP Parking Passes, (30) bracelets to VIP Lounge at Festival, (16) Unlimited rides wristbands for Carnival

Berry Sponsor - $3,500 & up

• Name or logo in all promotional materials including newspaper, TV, website and radio
• Business name displayed on official Strawberry Festival poster
• Name or logo in the Festival program
• Business banner (provided by business) displayed at Festival
• Business banner (provided by business) displayed at Ramsay Park Sotomayer Field facing Main St. for 2 months, August and September
• 10 feet x 10 feet area within the Festival for promotional purposes
• Inclusion on the Festival website with a link to business website
• Certificate of Recognition presented at City Council Meeting
• (8) VIP Parking Passes, (15) bracelets to VIP Lounge at Festival, (8) Unlimited rides wristbands for Carnival

Sweet Sponsor - $2,000 & up

• Name or logo in all promotional materials (except event poster) including newspaper, TV, website and radio
• Name or logo in the Festival program
• Business banner (provided by business) displayed at Festival
• Business banner (provided by business) displayed at Ramsay Park Sotomayer Field facing Main St. for 1 month, August.
• Inclusion on the Festival website with a link to business website
• (4) VIP Parking Passes, (6) bracelets to VIP Lounge at Festival, (4) Unlimited rides wristbands for Carnival

Juicy Sponsor - $1,000 & up

• Name or logo in all promotional materials (except event poster) including newspaper, TV, website and radio
• Name or logo in the Festival program
• Inclusion on the Festival website with a link to business website
• Business banner displayed at Festival
• (2) VIP Parking Passes, (2) bracelets to VIP Lounge at Festival, (2) Unlimited rides wristbands for Carnival

Red Sponsor - $999 or less

• Name or logo in all promotional materials (except event poster) including newspaper, TV, website and radio
• Name or logo in the Festival program
• Inclusion on the Festival website with a link to business website

Thank You

A special thank you to sponsors of the 2016 Watsonville Strawberry Festival!

The Strawberry Festival also wants to extend a big THANK YOU to the growers who have donated strawberries for the 2016 Strawberry Festival. These strawberries are used by the non-profit organizations selling wonderful strawberry delicacies in Strawberry Lane