Measure D

In 2016, Santa Cruz County voters approved Measure D, a one-half cent sales tax that funds transportation projects for 30 years. A portion of the funding is managed and spent in Watsonville and cannot be taken away by the State for other projects. Each year, the City develops a five-year expenditure plan.

Measure D funding received in FY17/18 was used on the following projects:

Several students from Watsonville middle and high schools recently participated in the Earn-A-Bike Program hosted by Bike Santa Cruz County and received bicycles, accessories and training in bike safety and maintenance.  The three day program took place late last April and met after school on the Pajaro Valley High School campus.  It was partially supported with Measure D funding provided by the City of Watsonville.

The Earn-A-Bike program uses a peer-to-peer education model to provide mentoring to middle school participants and leadership experience for high school students. High school students, including graduates of the Regional Occupation Programs Bike Technology classes at Santa Cruz, Harbor, Soquel, and Pajaro Valley high schools, act as mentors and "role" models, working with their younger peers to refurbish donated bikes, teach bike maintenance skills and create empowered and self-sufficient young cyclists.

Watsonville students earn bikes through Measure D funds from Watsonville  
making fidget spinners

Bicycle Safety training to City elementary and high school students Downtown Revitalization involving installation of lighting on Main St.  
Walk Smart Program at Starlight School                        Downtown Lighting

Pedestrian and Traffic Safety improvements including a flashing beacon on Main Street at Peck Street.
Flashing Beacon at Main and Peck

The most recent plan was approved by the City Council in April 2018 and includes $818,000 for projects in Fiscal Year 2018/2019. these include the following:
Bicycle Safety Improvements at various locations that include signage and traffic markings along bicycle corridors and educational programs for community members.

Downtown Revitalization on Main Street between West Beach St. and Freedom Boulevard includes design of complete streets improvements such as pedestrian crossings, bus stops, parking, sidewalks and traffic management. Construction shall be done in the following year.

Green Valley Road improvements from Freedom Boulevard to City Limits include designs to reconstruct roadway, install median island, remove and replace non-compliant driveways and curb ramps, restripe roadway and provide bike lanes where none exist. Constructions shall be done in the following year.

Lee Road Pedestrian and Bike Trail design on Lee Road from the railroad crossing to Harkins Slough Road and on Harkins Slough Road from Lee Road to Pajaro Valley High School driveway.

Maintain Roads at various locations and includes placing a three-layer coating system and restriping the road surface and bike lanes.

Maintain Trails at various locations along the City's slough trail system.

Pedestrian and Traffic Safety improvements at various locations and include install or upgrade safety and traffic calming measures such as striping, markers, signage, flashing beacons, curb extensions and speed humps and provide educational programs.

Projects to be done in later years include:

Freedom Boulevard improvements from Alta Vista Avenue to Green Valley Road include reconstruct roadway, remove and replace non-ADA compliant driveways and curb ramps, install high visibility crosswalks, upgrade existing bus shelter and install new traffic signal at Sydney Avenue.

Freedom Boulevard improvements from Green Valley Road to Airport Boulevard include repair and resurface damaged roadway and bike lanes, replace damaged sidewalks, add pedestrian facilities where none exist.

Pajaro Valley High School Connector Trail project will develop a pedestrian and bicycle path from Airport Boulevard to Pajaro Valley High School and Harkins Slough Road.

You can visit the Santa Cruz County Regional Transportation Commission (SCCRTC) Website for more information on Measure D.