Reporting Price Gouging - We are receiving many reports of price gouging throughout the community. Price gouging is illegal. Buying more products than you need and selling them for more than they are worth, hurts everyone. Our Police department is diligently investigating cases of price gouging and you may face criminal prosecution by the District Attorney’s Office. Members of the community can report price gouging by calling the Santa Cruz Regional 9-1-1 Center’s non-emergency number at 831-471-1151.